When a commercial client is looking to lease or purchase new premises, it does not matter whether it is the first time – or the 10th, remember the golden rule: Form Follows Function, and every clients needs are specific.
The design and location of your client’s new property is of high importance, but getting the facts right for them is the key to selecting options that work, and showing engaging you client with you level of service and understanding. Having a detailed and well analysed understanding of the client’s needs is essential.
KNOW THE SPACE
Start by making a clear review of what they are proposing to include when planning their new premises. There is no point having offices if you consistently need large teams working on joint projects. On the other hand, there is little point to open plan offices with no privacy if they are financial advisors or lawyers or management consultants constantly discussing the most private details of their clients’ businesses and lives.
Their new premises must their not only meet their physical needs, but make their working life easier and more productive.
SPACE PLANNING WITH REAL FACTS
A smart move is to collaborate with a team who have strong analytical and space planning skills, to help you review what your client is looking for – a team who can work within your operational structure.
Develop a relationship with a design team who will ask you the questions that help you understand your needs. Starting the process at an early stage is important, and the process to gain real ‘understanding’ will build your clients confidence and provide you with a clear and targeted review so that the property search can be direct and effective.
TEST FITS + SKETCH DESIGN
Test fits and sketch designs are an easy trap to giving your clients design concepts that simply won’t work. A design company with sound evaluation skills can prepare a test layout that is a genuine reflection of your clients needs.
TECHNICAL DESIGN + MANAGEMENT
The devil is indeed in the detail. Be sure your clients do not settle for rubbery back-of-the-envelope technical designs and costings. They need to know what to do to keep it legal, and know how much it is going to cost. Clients need to understand cost and time of planning and reviewing detailed technical designs that cover Council approvals, fire services, air conditioning, occupational health and safety, power and data etc. These technical issues will be material parts of their budget, and a little detailed planning up front will save lots of headaches and variations during the construction phase.
WHEN YOU ARE CHOOSING A DESIGN TEAM TO WORK WITH, BE SURE
+ They appreciate the importance of functionality to team relationships
+ They will work with you to define your client’s needs at a high level and at detailed level
+ They understand image and the positioning you client wants in the marketplace
+ They have the skills and experience to work with you and your marketing/ promotions team
+ And if they are successful in being chosen by your client that they have the skills to economically implement a high quality design
At Incorporate, we invest in building relations without obligation.
We see working together as a way to add value to all that we both do.
We believe there is a value in knowledge that can make you stand out from the crowd.
Incorporate Design + Project Management